VROOM
Mobile App
VROOM is a restaurant aggregator and meal delivery service based in Kuwait. They allow users to order meals from anywhere, within Kuwait, and have it delivered to their doorsteps.
VROOM app offers restaurant information, menus, and user ratings, as well as food delivery from partner restaurants in Kuwait.
Role
UX/UI Designer
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Research, product design, design systems, user-testing
The Team
1 Designers
1 Product Manager
2+ engineers.
Platform(s)
Mobile App
Technologies
Figma
Trello
Overview
Mission
The mission of VROOM is to offer a user-friendly platform that connects customers with a wide range of restaurants across Kuwait, facilitating convenient meal ordering and delivery services.
Goals
User Convenience: Enable users to effortlessly browse menus, place orders, and receive meals at their preferred locations.
Restaurant Collaboration: Partner with diverse restaurants to provide a variety of cuisines and dining options.
Efficient Delivery: Ensure timely and accurate delivery of orders to enhance customer satisfaction.
Challenge
Many individuals, due to demanding work schedules or other commitments, find it challenging to prepare meals at home or dine out. This creates a need for a reliable service that can deliver quality meals promptly to their locations.
Sollution
To address this challenge, VROOM developed a mobile application that allows users to order food conveniently. The design process included:
Industry Benchmarking: Researching top food delivery apps to understand value propositions, interaction flows, and features, tailoring VROOM to meet global user expectations.
User Personas: Identifying key user groups—Super Admins, Restaurants, End Users, and Delivery Drivers—to ensure the app meets the needs of all stakeholders.
Design Process: Creating sitemaps, wireframes, and UI designs to develop an intuitive and efficient user interface.
Technology Integration: Utilizing tools like Figma for design and Trello for project management to streamline development and collaboration.
By focusing on these areas, VROOM successfully launched a platform that simplifies the meal ordering and delivery process, catering to the needs of busy individuals in Kuwait.
Design Process
Industry Benchmarking
We carried out industry benchmarking by researching top food delivery mobile applications to understand the value proposition of various similar products available in Kuwait and globally, their interaction flows, and feature offerings. This allowed us to tailor our customer-facing app to meet users' expectations from all over the world.
The top competitors were:
Talabat
Get Dukan
Deliveroo
Carriage
BilBayt
Zomato
Toters
Craverz
Personas
The information collected from the initial documents received from the client was condensed and consolidated into 4 personas/user groups.
Super Admin (Portal)
Super Admins would be Vroom employees operating from the portal. They would be in charge of the restaurants onboarding to the portal, making sure there are no issues with orders and other business related issues, and responsible of delivery drivers as they would be providing the drivers to the restaurants.
Restaurants (Portal)
Restaurants will operate from the portal and use it to add/remove menu items, receive orders, and accept or reject them.
End Users (App)
The information collected from the initial documents received from the client was condensed and consolidated into 4 personas/user groups.
RAHA SALAH
AGE
25
STATUS
Single
OCCUPATION
Managing Director
LOCATION
Kuwait
Raha is a managing director and has a very busy schedule. She works from 9 to 6, often staying after-hours at the office or bringing work home with her.Since she’s busy most of the time, she doesn’t have the time to prepare her meals, and she gets home tired and hungry. Raha is looking for an app where she would get food delivered to her location without having to worry about the ordering process.
GOALS
To order food as quick as possible
Have quality food options, the healthier the better
Have a good warm meal
FRUSTRATIONS
Not having the time to cook, or think about what meals to prepare
Delivery going to the wrong address
Food not arriving on time
Delivery Drivers (App)
Delivery drivers will use the app to receive orders and make the delivery to the location provided by end user.
Abdulaziz Amir
AGE
34
STATUS
Married
OCCUPATION
Delivery Driver
LOCATION
Kuwait
Abdulaziz is a delivery driver. He has been working in this field for over two years and has gained extensive experience in delivering packages and various items to customers across the city.
Abdulaziz is a friendly and personable individual who enjoys meeting new people and delivering high-quality service. He is always willing to go the extra mile to ensure that his deliveries are made on time and to the satisfaction of his customers.
GOALS
To be close to delivery hubs, centers or outlets which are close to their homes, so that they do not waste time commuting.
Easily receive orders with precise location.
Ensure timely delivery of food orders
To augment family earnings for greater financial security.
Maintain good relationships with customers and restaurant partners
FRUSTRATIONS
Not receiving notifications for new orders or updates on existing orders in a timely manner, which can lead to confusion and delays in delivering food orders.
The maps provided by the app can be inaccurate or outdated, which can make it difficult for Abdulaziz to find the correct delivery location, leading to delays in delivering the food order.
Experiencing technical difficulties with the app, such as issues with the GPS or scanner, which can impact his ability to manage his deliveries efficiently.
Lack of Customer Support
Sitemaps
After the personas, we focused on the sitemaps to understand the users’ journeys on the platforms, and to have a clear picture to be on the same page with everyone, including the clients and the dev team.
Driver UI
Driver UI
Once we received approval for the sitemaps, we started working on the wireframes to establish the basic structure of the pages before visual design and content is added.
We made sure the client and the developers are included in this process early on to be aligned with the layout structure.
After all the wireframes were approved, we went ahead with the UI design.
